Here are some good tips to keep in mind when you have your dating software installed. Once your site is up and running, it’s time to start marketing it and doing some basic SEO on it. If you don’t know what SEO is then here you go. SEO means Search Engine Optimization. Any modifications you do to your website in order to tweek your search results on search engines is called optimization. This done correctly will help your online dating site.
First thing is you need a good metatag setup. This is setup based on your niche market keywords. So, make sure you have that setup properly. The Marketing Guide that is in your Customer Area of this site shows how to effectively use metatags.
We do not put blogs in the dating software and for a good reason. That is not a dating site feature and we have learned over the 7 years of doing this that your users won’t use them. They are great for social software so keep that in mind. With that said, do add a blog site that promotes your new dating site. For example, if you have domain.com setup as your dating site, then setup domainblogs.com as your blog site. You can download free blog software at WordPress.org and start blogging about your dating site. You can add articles about your dating site and promote it with a link to it. You can also link to profiles from your blog site. This will help you generate more traffic to your dating software site. Again, for more info, please read the Marketing Guide in the Customer Area of Wazzum.com
Another good thing to do is link exchanges. Only exchange links with relevant dating sites and dating directories. If you are a Russian dating site, then exchange links with Russian dating directories and Russian dating sites. This will help build your inbound relevant links which in turn give you good ranking on Google and Live.com.
Don’t keyword stuff. That means don’t add your main keyword all over your site. Just add it into a few places. If you are using the blog site, use your main keyword about 4 times in a 4 paragraph blog. So, use it like you would be writing an article and not stuffing the keyword.
Stay away from Link Farms. Don’t pay to do link exchanges. Google knows who these link farms are and will penalize you for doing it.
Keep your dating software content fresh and changing. Google and other search engines love to come back to sites that have fresh content. So, make changes often and you will see results.
All this and other marketing tips can be found in our Marketing Guide that is in the Customer Area of our website.
Thanks and good luck with your dating software.
Wazzum
